Watch Your Business Take Off!

Attention Business Owners! If you’re not using Facebook ads, you’re missing out. Maybe you’ve tried it in the past and it didn’t work for you. Please understand, there is a right way and a wrong way to run successful campaigns. Facebook Ads Do Work! In fact, they work Extremely Well! Hire me to run your ads and I’ll show you.

IMPORTANT NEWS: 1/11/2018 BIG Changes Coming To Your Facebook Newsfeed! Your newsfeed will now emphasize interaction with friends and family, and de-emphasize business and publisher content. (ie; businesses will have to run paid ads to reach their followers). Full Story

I Learn Your Business

• Your story is uniquely yours! In order to tell it and sell it, I need to know it. Some “standard” ads work well but a personalized ad will evoke far more emotion and better connect with prospects. I’ll also need to know profiles of your current customers to help create your perfect prospect. It helps to know:
  Exactly who are your customers?
  What is the lifetime value of a customer?
  Who is your best, most profitable customer?
  Why are they your best customer?
  What do they desire the most when they call you?
  What are they afraid of most?
  What is your solution for the best customer?
  Are there other solutions that would appeal to them?

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Identify Your Advertising Goals

• Objectives let Facebook’s learning algorithm know who you’re looking for, then serves your ad to prospects most likely to take the appropriate action.
  Facebook Likes
  Offers, Specials, Coupons
  Generate Leads
  Promote Your Event
  Build An Email List
  Connect Through Messenger
  Drive Website Traffic
  View Your Video

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Design Your Ad

• Facebook’s Ad Manager allows for a single 4:5 video, single photo, carousel of photos, or a slideshow video of up to 10 photos. I’m a huge proponent of Video ads. First, they occupy more screen space when formatting in 4:5 aspect ratio. Second, they allow you to create a custom audience of people who have watched “x” seconds. Why is that important? You’re warming up an audience. Now you know who took a few seconds to watch, further refining your list of prospects.
  

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Tell Your Story and Make Your Offer

• Realize that people who see a passive ad, like a Facebook sponsored post, might be in your audience, but they’re unlikely in the mindset to buy. If they’re on Facebook, they’re probably skimming through their friends’ baby pictures. Facebook ads, like other passive ads, require a “hook”. An attention-grabbing headline that speaks to people’s desire or pain point. It’s important to give them a jaw-dropping offer they can’t pass up. The image/video catches their attention. The offer and copy closes them. I present your solution in the most provocative way and keep it short, concise and relevant. The ad is focused on one goal. Emotionally connect with prospects and tell them what you want them to do (call to action).
  

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Target Your Best Prospects

• Targeting options are plentiful! Include or exclude current client emails, phone numbers and your page followers. Target Interests, Demographics, Personal Behaviors and Life Events;
  Age, Gender, Location
  Work, Income, Education
  Homeowners, Parents, Pet Owners
  Friends and Friends Of Followers
  Hobbies, Activities, Travel
  Food Preferences, Shopping, Fashion
  Health, Fitness, Entertainment

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Scalable Solutions That Grow With Your Business

Facebook Ad Management Plan Includes:

• • Ad Manager Account Set-up
  • Ad Design & Creatives
  • Ad Copywriting
  • Custom Audience Targeting Set-up
  • Look A Like Audience Set-up
  • Ad Spending Management
  • Promotion Funnels for Email Capture
  • Email Lead Capture integrated with Mailchimp
  • Bi-weekly Reporting
• • If you need new professional services:
    Professional Photo Shoot with 20 photos – $125
    1 hr video shoot with editing (2-30sec ads) – $225
    Facebook Live Broadcast – $60 hr
  • No Set-up Fees, No Monthly Contracts, Contract Discounts
  • 30 Day Money Back Guarantee

$997_/mo + Advertising Spend Between $1000 – $4000

25% of Monthly Advertising Spend Between $4000 – $10,000

20% of Monthly Advertising Spend Between $10,001 – $20,000

Common Questions

• When is payment due?

  Payment is required before any ads are created or placed in service. The agency fee is set-up for automatic payment with PayPal. The advertising spend can be set-up for automatic payment as well but can be added to your account at any time.

  How long before my ads are running?

  Ads can be running in 2 days when you have good photos. Video ads can take up to 4 days since they are edited into a square format for better screen coverage.

  What if the ads aren’t working?

  You hire me to make sure they work! I don’t post and pray. I test and test again with small dollar amounts. The process of Facebook advertising includes creating the right ad with the right words for the right audience, offering the right deal. Then prospects have to claim the deal and finally do business with you. When one step in the process is not working, it gets reworked. Several ads are created with multiple target audiences to determine what works best with your prospects. I ensure every step in the process is working as best as it can for maximum ROI.

• Do you post on my social media accounts?

  Yes but limited. On 1/11/2018 Facebook announced they are de-emphasizing businesses in favor of friends and family interaction on your newsfeed. Certain posts such as Events and Live Video will still be shown on follower’s newsfeeds but other posts will have a low reach. Before this announcement, business post reach was down to 7%-10% reach. This number will is expected to get worst. As newsfeed space competes for your attention, business organic reach has been given the lowest priority. Therefore, we will be doing limited posts on your business pages. Paid advertising is going to be the most effective way to reach your fans and followers.

  What is your cancellation policy?

  If you have a no contract plan, you can cancel anytime. Remaining prepaid advertising budgets will be used to finish running any current campaign. Agency fees are only refundable during the first 30 days.